Nike After Dark Tour 2025

Role: Art Direction + Creative Direction + Design + 3D Design + Fabrication | Agency: Kindred

Race the Night Away – In collaboration with Nike Running, we’ve created a one-of-a-kind experience designed for HER. Our exclusive double-decker bus tour rolled through 4 electrifying stops, where local run crews came together to show up and show out under the night sky. At each stop, Nike trainers and pacers led warm-ups before taking participants on an unforgettable 5K run. The night culminated with high-energy DJ sets and exclusive tour merch.

3D Modeling - Marielle Vargas | Art Direction + Graphic Design - Will C. Smith

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3D Modeling - Marielle Vargas + Will C. Smith | Art Direction + Design - Will C. Smith

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