Levis Pitstop Activation

In Miami we surprised and delighted Brickell City Centre shoppers with our “Pit Stop” denim customization experience, that saw customers turn purchases into new creations via an array of racing-themed tweaks and tune ups. Denim purchasers were directed to the pop up to make their jeans one-of-a-kind with exclusive heat press patches, inseam replacement, hem releasing, tire print distressing, and upcycled vintage racing merchandise.