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Will C. Smith © 2023
This is not just a campaign. It's a movement, a tribute to our community leaders, a commemoration of legacies, and a promise to forge brighter paths for the next generation. As a part of the brand identity launch, we created a strategy to highlight stories that preserve and celebrate the legacies of those who have come before us. We Honor Black Excellence.
Role Brand Design + Creative Direction | Agency Cartwright | Production Company SixTwentySix | EP Austin Barbera | Director Leo Aguirre | DP Bradley Credit | Post Arcade Edit